Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Show publisher information Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Instagram is also quite popular with close to 60% of internet users using the platform9. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Please create an employee account to be able to mark statistics as favorites. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Profit from the additional features of your individual account. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. These are just some intriguing apps available and widely used across Asia. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? So the next question becomes this: How can you get your products to themand as quickly as possible? These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Now you know where to reach your customers. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Meanwhile, 36.6% use social platforms to fill their free time. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. [1]Conversational commerce surging across Southeast Asia As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. There were 56.85 million social media users in Thailand in January 2022.. But fear not! Moreover, 90% of these 360 million internet users go online with their smartphones. Please do not hesitate to contact me. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Short Video Content will Dominate Social Media Platforms 1. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. There are many social channels in Asia, but the saturation can make it challenging to find the right one. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Branded Content Draws Bigger Attention, 6. 89.3% of the entire South Korean population are social media users. Well, once again, the data holds some surprises. As soon as this statistic is updated, you will immediately be notified via e-mail. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Lets dig a bit deeper into the data to find out. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. This statistic is not included in your account. As a Premium user you get access to the detailed source references and background information about this statistic. In 2023, there's no denying the huge potential of S-commerce. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Are you interested in testing our business solutions? A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Proprietary data and over 3,000 third-party sources about the most important topics. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Insider Intelligence Inc. All Rights Reserved. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. However, YouTube usage is catching up. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. And Vietnamese social commerce shoppers are quite loyal. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. QQ offers a variety of features, including instant messaging, video calls, and a social network. TheSee this and similar jobs on LinkedIn. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). There's Beams, Spotify Podcasts, Twitter Space and more. Chart. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Comparatively, LinkedIn accounted for 0.63 . More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Published by S. Ganbold , Jun 30, 2022. As a Premium user you get access to background information and details about the release of this statistic. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) View all stats Browser Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Their activity has attracted in-market audiences in droves! of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. It is important to note that there is localized preference such. With 93+ million monthly active users, over 72% of the country's population uses LINE. And digital content can easily drive impulse purchases. The company . Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. [Online]. . Kakaostory is also quite popular, ranking 6th in DigitalReportals study. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. The most popular social media platforms. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. 01 Mar 2023. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. You can only download this statistic as a Premium user. Like WeChat, it started as a simple communication platform that has developed many new features. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. When choosing from the apps available, you must consider the audience for your brand. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. QQ has various additional features, including games, music, and a news feed. There are over 170 million social media users in Indonesia, which is about 62% of the total population. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. This micro-blogging platform has over 560 million monthly active users. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. In some geographies, however, there are significant challenges. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. YouTube is the most popular, with 94.2% of internet users using the platform. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Enter branded content. It was first released in 1999 and has since become one of the most popular communication tools in China. QQ works best on desktops and is mainly used to send emails or share files. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. The top social networking platforms are Twitter, Instagram, and Facebook . WHO WE ARE? In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. But, Clubhouse isn't the only game in town. Ready to level up your brand's social media game in Asia? This is according to Hootsuite's report. Have you hopped on the social audio trend yet? 5). All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Business Solutions including all features. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. And all thats despite long-running issues on internet access, speed, and costs. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. The most popular is YouTube, with 89.6% of internet users on the platform. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. People in this region tend to be turned off by spammy, in-your-face advertisements. YouTube, Twitter, Instagram, and. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. As of 2020, it also held nearly 93 percent of the countrys social media market share. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Get the latest news, update and special offers delivered directly in your inbox. Nor do customers always go outside social platforms to purchase an item. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24.

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